To keep unconscious biases out of job descriptions, the Dutch technology company CorTexter has developed a new tool called 'Vacancy Prepper'. With its smart software, recruiters can create inclusive, bias-free job descriptions very quickly. To demonstrate how the tool works and to visualize the benefits of use, CorTexter asked me to animate a product video.
The video follows a common storyline structure. It starts off with a brief problem statement that the target audience faces. It then seamlessly transitions into the tool being presented as the solution.
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/bbfec7ea-39cd-46fa-a52b-5cb5fecdda6e_rw_1200.gif?h=24d99ac126de3225222effb69fa05770)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/996273be-db4a-4a23-8ab3-75af4231d6e7_rw_1200.gif?h=750ffd0d5d8bad9158f69f0a3bcc3f9b)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/5d1d9e69-f515-48b0-a16f-b3a73892708e_rw_1200.gif?h=d3c192604ebef49d18ab0a8a2aa19383)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/1c3a70d8-3fbb-461f-9a9d-2baf0693620d_rw_1200.gif?h=cb8640c5d94d1606136862ea29d6dbc8)
After that, I introduce the software in a visually appealing way. Guided by the voice-over, I show its interface and key features, highlighting how easy the tool is to use. I break down key functionalities of the software step by step, using animations and graphics to simplify complex processes.
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/9c23a2ad-4cd5-4ce0-96ab-f1a3809a2bc3_rw_1200.gif?h=7351866634d23357120e295a63b46cfb)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/6ee528a5-9e72-4ab4-8a0e-eb02e96740a8_rw_1200.gif?h=5b4d647cafb8e16fe9a1ca8cea176686)
With smooth animations and transitions, I visualize the benefits of using the software—to demonstrate how the tool solves the user's problem. I end the video with a strong call-to-action, encouraging viewers to take action.
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/f58643b7-7074-4f53-a09c-92c19f2aedf9_rw_1200.gif?h=8a5dd9f32f82020743cfbb4afba2dbae)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/5c939d49-b2d8-4952-b2da-147151f3e9b4_rw_1200.gif?h=9655ec530ffdb328f502635e0b62ec4b)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/eba7ae54-0fb3-4b62-8441-c5befc652928_rw_1200.gif?h=da968eb0c6d5160468d264378de4b7e5)
![](https://cdn.myportfolio.com/d505df27-051c-40b8-9b5c-4851f08623ed/143f860f-bffc-40f0-9345-6276a365a4bf_rw_1200.gif?h=06d0136e88c9268db5697e9f44f636c4)
The results spoke volumes: increased website engagement, positive user feedback, and a measurable uptick in software adoption rates.